Korea's leading cultural brand, Jump, presented a new genre called "Nonverbal Comic Marshall Arts Performance," which combines high-level acrobatics and pleasant comedies that maximized the body's beauty centered on Asian martial arts. Thanks to its powerful performance and solid drama composition, JUMP is gaining high popularity not only in Korea but also abroad. The musical's home country, West End, has been invited for four consecutive years, topped the box office for two consecutive years at the Edinburgh Fringe Festival, the world's largest performing arts festival, and won Korea's leading cultural brand.